Effective date: August 5, 2026 | Last updated: August 5, 2026
Your privacy matters to us. This Privacy Policy
explains how Naissance U.S. collects, uses, discloses, and protects
personal information when you visit our website, shop with us, create an
account, complete a sizing quiz, communicate with us, or interact with
our marketing.
1. Scope and Who We Are
This Privacy Policy applies to the Naissance U.S. website at
www.naissanceus.com, our online store, customer accounts, email and text
communications, advertising activities, and related services that link
to this policy (collectively, the “Services”).
Naissance U.S. is the controller or business responsible for the
personal information described in this policy, except where another
party acts as an independent controller under its own privacy
notice.
2. Personal Information We
Collect
Depending on how you interact with the Services, we may collect the
following categories of personal information:
-
Identifiers and contact information, such as your name, email
address, telephone number, billing address, shipping address, and
account username. -
Order and transaction information, such as products viewed or
purchased, order history, returns, discounts, gift messages, and
transaction status. Payment card details are processed by our payment
service providers; we generally do not receive or store full payment
card numbers. -
Sizing and preference information, such as waist measurements,
fit preferences, size recommendations, style interests, and responses
submitted through the Find Your Fit Quiz. -
Account and communication information, such as account settings,
customer-service messages, reviews, survey responses, contest or
promotion entries, and other information you choose to provide. -
Device, internet, and activity information, such as IP address,
browser type, device identifiers, pages viewed, links clicked, referring
pages, approximate location derived from IP address, shopping-cart
activity, and interaction with our emails or advertisements. -
Marketing information, including your email or SMS subscription
status, preferences, consent records, and engagement with
campaigns. -
Information from third parties, such as our website host, payment
processors, shipping providers, analytics providers, advertising
partners, social-media platforms, and fraud-prevention
services.
3. How We Collect Personal
Information
-
Directly from you when you place an order, create an account,
complete a quiz or form, subscribe to marketing, contact us, or
otherwise provide information. -
Automatically through cookies, pixels, software development kits,
local storage, and similar technologies when you use the Services or
interact with our communications. -
From service providers and business partners that help us operate
the store, process payments, fulfill orders, analyze performance,
prevent fraud, and advertise our products.
4. How We Use Personal
Information
-
Provide, operate, personalize, and improve the Services.
-
Process payments, fulfill and deliver orders, handle returns, and
provide customer support. -
Create and manage customer accounts and preserve shopping
preferences. -
Provide sizing guidance and product recommendations through the
Find Your Fit Quiz. -
Send transactional messages about accounts, orders, shipping,
returns, and service changes. -
Send email or SMS marketing when permitted by law and in
accordance with your choices. -
Measure website and campaign performance, understand customer
interests, and develop products and content. -
Display, measure, and improve advertising, including
interest-based or targeted advertising where permitted. -
Protect our customers, business, and Services; detect fraud,
abuse, security incidents, and unlawful activity; and enforce our
terms. -
Comply with legal obligations, respond to lawful requests,
establish or defend legal claims, and maintain appropriate business
records.
5. Legal Bases for Processing
Where laws such as the European Union General Data Protection
Regulation or United Kingdom GDPR apply, we process personal information
on one or more of these legal bases:
-
Contract: to process purchases, deliver products, administer
accounts, and provide requested services. -
Consent: for certain cookies, email or SMS marketing, or other
activities when consent is required. You may withdraw consent at any
time without affecting earlier lawful processing. -
Legitimate interests: to operate and improve our business,
understand customer engagement, prevent fraud, secure the Services, and
market our products when those interests are not overridden by your
rights. -
Legal obligation: to meet tax, accounting, consumer-protection,
law-enforcement, and other legal requirements.
6. How We Disclose
Personal Information
We may disclose personal information to the following categories of
recipients for the purposes described above:
-
Website, e-commerce, cloud-hosting, and customer-account
providers. -
Payment processors, fraud-prevention providers, financial
institutions, and order-management services. -
Shipping carriers, fulfillment partners, and other providers
needed to complete an order. -
Email, SMS, customer-support, survey, and marketing
providers. -
Analytics, advertising, and social-media partners that help
measure activity or deliver relevant advertising. -
Professional advisers, insurers, auditors, and legal or
regulatory authorities when reasonably necessary. -
A buyer, successor, or other relevant party in connection with a
proposed or completed merger, acquisition, financing, reorganization,
sale of assets, or similar business transaction.
We do not sell personal information for money. However, our use of
advertising cookies, pixels, or similar technologies may be considered a
“sale,” “sharing,” or use for targeted advertising under certain privacy
laws. Where those laws apply, you may opt out as described in Sections 8
and 11.
7. Cookies, Analytics, and
Advertising
We and our partners may use cookies, pixels, tags, and similar
technologies to keep the website functioning, remember preferences,
understand traffic and purchases, measure marketing, prevent fraud, and
personalize advertising. These technologies may collect device and
activity information over time and across websites or services.
You may manage non-essential cookies through any cookie-preference
tool made available on our website and through your browser settings.
Blocking cookies may affect certain website functions. Where required by
applicable law, we will obtain consent before using non-essential
cookies. We also honor legally required opt-out preference signals, such
as Global Privacy Control, where technically supported and legally
applicable.
8. Email and SMS Choices
You may unsubscribe from promotional emails by using the unsubscribe
link in any marketing email. You may opt out of promotional text
messages by replying STOP. You may also contact us using the details in
Section 17. We may still send non-promotional communications, such as
order confirmations, shipping updates, security notices, or responses to
your requests.
Message frequency may vary. Message and data rates may apply. Consent
to receive marketing text messages is not a condition of purchase.
9. Data Retention
We retain personal information only for as long as reasonably
necessary for the purposes described in this policy, including to
provide the Services, maintain business and tax records, resolve
disputes, enforce agreements, prevent fraud, and comply with legal
obligations. Retention periods vary based on the type of information,
the nature of our relationship with you, legal requirements, and
operational needs. When information is no longer needed, we take
reasonable steps to delete, de-identify, or securely dispose of it.
10. Data Security
We use reasonable administrative, technical, and physical safeguards
designed to protect personal information. No method of transmission or
storage is completely secure, however, and we cannot guarantee absolute
security. You are responsible for keeping your account credentials
confidential and for notifying us if you suspect unauthorized access to
your account.
11. Your Privacy Rights
Depending on where you live and subject to applicable exceptions, you
may have the right to:
-
Confirm whether we process your personal information and access
or receive a copy of it. -
Correct inaccurate personal information.
-
Delete personal information.
-
Obtain a portable copy of certain personal information.
-
Opt out of the sale or sharing of personal information, targeted
advertising, or certain profiling. -
Restrict or object to certain processing, including direct
marketing. -
Withdraw consent where processing is based on consent.
-
Appeal a decision we make regarding a privacy-rights request,
where applicable. -
Lodge a complaint with an appropriate data-protection
authority.
To submit a request, email Support@naissanceus.com or call 1 (201)
591-5413. Please state the right you wish to exercise and provide enough
information for us to identify the relevant records. We may take
reasonable steps to verify your identity and authority before fulfilling
a request. Authorized agents may submit requests where permitted by law,
but we may require proof of authorization and identity verification.
We will not unlawfully discriminate against you for exercising a
privacy right. If we deny a request and applicable law provides a right
to appeal, you may appeal by replying to our decision or contacting us
with “Privacy Appeal” in the subject line.
12. California and
Other U.S. State Disclosures
The categories of personal information we may collect, the sources,
purposes, and recipients are described in Sections 2 through 7. We do
not knowingly sell personal information for money. As explained above,
advertising-related disclosures may be treated as a sale, sharing, or
targeted advertising under certain state laws. Eligible residents may
request access, correction, deletion, portability, or an opt-out by
following Section 11 or using any privacy-choice link or cookie tool
displayed on the website.
We do not knowingly sell or share the personal information of
consumers under 16 for cross-context behavioral advertising. We do not
use sensitive personal information to infer characteristics about
individuals in a manner that requires a right to limit under California
law.
13. International Visitors
and Transfers
Naissance U.S. is based in the United States. If you access the
Services from another country, your personal information may be
transferred to, stored in, and processed in the United States and other
countries where our service providers operate. These countries may have
privacy laws that differ from those in your country.
Where required, we rely on lawful safeguards for international
transfers, such as adequacy decisions, standard contractual clauses, or
another legally recognized mechanism. You may contact us for more
information about applicable transfer safeguards.
14. Children’s Privacy
The Services are intended for a general audience and are not directed
to children under 13. We do not knowingly collect personal information
online from children under 13. If you believe a child has provided
personal information to us, please contact us so we can review and,
where appropriate, delete it.
15. Third-Party Websites and
Services
The Services may link to third-party websites, social-media
platforms, payment services, or other services that we do not control.
Their privacy practices are governed by their own notices. We encourage
you to review those notices before providing personal information.
16. Changes to This Privacy
Policy
We may update this Privacy Policy from time to time to reflect
changes in our practices, technology, legal requirements, or Services.
We will post the revised policy and update the “Last updated” date. If
changes are material, we may provide additional notice as required by
law.
17. Contact Us
For questions about this Privacy Policy or to exercise a privacy
right, contact:
Business: Naissance U.S.
Email: Support@naissanceus.com
Phone: 1 (201) 591-5413
Mail: 125 Glenridge Avenue, Montclair, NJ 07042,
United States